Cat shaped tape measure with embroidered detail on the face. Made in Vietnam by Mai Crafts.

• 8 x 7cm
• Measure tape up to 150cm long
• Functional item, not a toy

Mai Handicrafts aims to find work for neglected families by selling Vietnamese Handicraft products to local and export markets, to customers that care about a fair wage & working conditions. Mai is an income generating and educational project for disadvantaged family and its members, particularly women and children.

Mai works not only to provide viable employment and/or effective training but also aims to promote self-reliance among disadvantaged families and ethnic minority communities in Southern Vietnam.

Other than the necessary re-investing cost, the profits from sales of these handicrafts are used to fund various social work activities. In the development context, Mai is exploring a model of social development in which social service should lead to economic self-reliance. The people involved: Single parent families and other disadvantaged families and their children. Individual young adults starting off in life.